Cristiano Ronaldo and crypto exchange Binance will release a series of NFTs later this year under a new multi-year contract.
Ronaldo's NFT is the latest among the high-end NFTs that have appointed superstars in the sports world. However, the crypto and NFT markets are currently in the midst of the biggest plunge ever.
Ronaldo will work with Binance on the token design and will be sold exclusively on Binance's NFT platform.
Cryptocurrency transactions in sports are also gaining increasing attention from regulatory agencies.
However, by dealing with Ronaldo, he said, "We can introduce Ronaldo's fans to Web3, which is the gateway to the world of NFTs."
Meanwhile, Messi, alongside Ronaldo, announced in March an NFT partnership with sports-focused platform Socios.com